H&M Fall 2010 TV Commercial Series

H&M Fall 2010 TV Commercial (Short Form)
(Inked and developed H&M’s Fall 2010 TV Commercial spots featuring the cover of Mannish Boy by Erykah Badu. I developed the endorsement and the music licensing deal, managed the artist booking & talent fee negotiations, and was the project manager for the Badu studio sessions.)

This H&M commercial features Daria Werbowy modeling the Fall 2010 “Trench”. The music in this commercial is the song “Mannish Boy” by Muddy Waters, covered by GRAMMY® award-winning singer Erykah Badu. Vocals were produced by Erykah Badu and recorded by Thomas Juth at Kensaltown Studios in London, England on July 23, 2010. The song was recorded by Brady Blade at Blade Studios in Shreveport, LA.

Six versions of this commercial were produced and distributed in the US, Europe, and Asia.

Muddy Waters recorded “Mannish Boy” several times. His original Chess Records recording is included on the album Muddy Waters: The Anthology: 1947-1972.