YEARS OF EXPERIENCE!
(Private Consulting Firm: Branding, Marketing, Experiential, Artist Management, Business Development.) Project management of brand campaigns; from concept, development, release and distribution. Leading client marketing strategies and re-branding efforts. Producing brand activations, event promotions, and tour management. Current clients: Groove Jones, Giant Step Marketing, Black Book Ink, The Marketing Arm, Doyle Bramhall II, Donnie Nelson, Jr., DoStuff Media, NEC America, and Ebby Halliday Realtors. Past Clients: Universal Motown Records, The Cannabinoids, NYLO Hotels, Alloy Media+Marketing, Ghost Bar (9Group), Speakeasy Austin, The Recording Academy, Heineken, Hennessy, Red Bull, and House of Blues/Live Nation. www.plpresents.com
(Publicly traded, multinational consumer engagement agency, specializing in sports and entertainment events, corporate hospitality, sponsorship and product placements with 750+ employees.) Revenues estimated $197m. Role was similar to a creative director, but with the ability to assist in the overall strategy at the inception of a project. Storytelling of immersive consumer engagements using new technologies like AR, VR, and gamification tactics. Oversaw the creation, strategy and implementation of creative ideas and activations for multiple high-profile brands such as AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos, and Nissan. Role required working with different TMA teams and practices, located over multiple cities, including Sports, Music, Entertainment, Multicultural, Digital, CPG, and Shopper. www.themarketingarm.com
(Privately held creative and design studio focusing on brand development with 20+ employees.) Role included leading the marketing strategy, creative direction, and project management for 15+ clients including Alamo Drafthouse, Ghurka, Lombardi Family Concepts, and Andrews Distributing. Oversaw management of day-to-day business operations, the account services department, accounting functions, human resource duties, production, and the creative team. Leader and mentor to 20+ employees, while initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Maintaining strong relationships with clients, vendors and agency partners. Producer of all video, photography, web and experiential activations. Turnkey business development that generated over $2.5 million in revenue. www.blackbookink.com
(Four-time GRAMMY® award-winning recording artist, actress and fashion icon with 30+ employees.) Role included the general management of day-to-day business operations, all in-bound and out-bound communications, contract negotiation and execution, delegation of staff duties, and project budgets. Ideation and implementation of comprehensive marketing strategies that cultivated the artists career development. Creation of new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with brands Hennessy, H&M Clothing, Kiehl's, Diesel, Dell, AMD, Red Bull etc. Project managed studio recordings, photo, and video shoots. Managed film, television, and radio appearances. Executed tour and production management for performances worldwide. www.erykah-badu.com
(Upscale, indo-chic, multicultural nightclub and lounge with 10+ employees.) Voted Dallas’ Best Dance Club by Playboy, D Magazine, The Dallas Observer, and GuideLive. Directed marketing, publicity efforts, talent bookings, and celebrity events. Managed budgets, cash flow, and sponsorship/brand activations.
(Startup publicity, multimedia, and experiential marketing agency with 5+ employees.) Role included leading the marketing strategy, creative direction, and project management for clients such as Nokia USA, Nissan, Tribal DDB, Chipotle, Erykah Badu, and Dave Chappelle. General management of day-to-day business operations and business development. Project managed experiential activations, marketing campaigns, collateral and content production (print, interactive, video), merchandising and product release events, earning the startup with Dallas Business Journal’s Top 10 PR/Marketing Firms in DFW from 2003 – 2008. www.smittyink.com
(Privately held, independent music corporation with over 100+ employees.) Subsidiaries included Crystal Clear Disc & Tape Manufacturing, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com, Rainmaker Artists, Brando Records, and the North Texas New Music Festival. Directed cross-marketing efforts for all companies. Oversaw business development, distribution and manufacturing for dozens of clients including Clear Channel Radio, Blue October, Lil Jon, Moroch, MC Donald’s, The Russ Martin Show, TVT Records, and Sony Records.
(Startup artist management and event promotions agency with 5+ employees.) Oversaw artist bookings & event production for 7 artists on the roster. Created sponsorship & business plans for artists and corporate clients.
I GOT SKILLZ
EDUCATION, PROFESSIONAL AFFILIATIONS, DEVELOPMENT
Graduated August 11, 2001
Graduated August 07, 1997
Start with my love for consumer engagement and technology, I stay up with breaking technologies in Apps, AR / VR and projection mapping technologies. Proficient on both the Mac and PC platforms, Adobe Creative Suite, Microsoft Office, Google Apps, PowerPoint, Keynote, Word Press, Email & SMS List Management Applications (Bronto, Mail Chimp, Constant Contact), Sprout Social, Zoho CRM & Project Management Software, QuickBooks, and ADP Payroll Management.
FranklinCovey Professional Education Institute: The 7 Habits of Highly Effective People, The 7 Habits for Managers, and Project Management Essentials. Received additional training in “The Art of Presenting”, “The Art of Negotiating”, “Effective Teams”, and “Strategic Thinkers”.