GET RESUME FILE

MY RESUME

020

YEARS OF EXPERIENCE!

PRINCIPAL
PL PRESENTS, 2007 to Present

(Private Consulting Firm: Branding, Marketing, Experiential, Artist Management, Business Development.) Project management of brand campaigns; from concept, development, release and distribution. Leading client marketing strategies and re-branding efforts. Producing brand activations, event promotions, and tour management. Current clients: Groove Jones, Giant Step Marketing, Black Book Ink, The Marketing Arm, Doyle Bramhall II, Donnie Nelson, Jr., DoStuff Media, NEC America, and Ebby Halliday Realtors. Past Clients: Universal Motown Records, The Cannabinoids, NYLO Hotels, Alloy Media+Marketing, Ghost Bar (9Group), Speakeasy Austin, The Recording Academy, Heineken, Hennessy, Red Bull, and House of Blues/Live Nation. www.plpresents.com

CONCEPT DIRECTOR, EXPERIENTIAL
THE MARKETING ARM, 2016 to 2017

(Publicly traded, multinational consumer engagement agency, specializing in sports and entertainment events, corporate hospitality, sponsorship and product placements with 750+ employees.) Revenues estimated $197m. Role was similar to a creative director, but with the ability to assist in the overall strategy at the inception of a project. Storytelling of immersive consumer engagements using new technologies like AR, VR, and gamification tactics. Oversaw the creation, strategy and implementation of creative ideas and activations for multiple high-profile brands such as AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos, and Nissan. Role required working with different TMA teams and practices, located over multiple cities, including Sports, Music, Entertainment, Multicultural, Digital, CPG, and Shopper. www.themarketingarm.com

SENIOR VICE PRESIDENT
BLACK BOOK INK, 2014 to 2016

(Privately held creative and design studio focusing on brand development with 20+ employees.) Role included leading the marketing strategy, creative direction, and project management for 15+ clients including Alamo Drafthouse, Ghurka, Lombardi Family Concepts, and Andrews Distributing. Oversaw management of day-to-day business operations, the account services department, accounting functions, human resource duties, production, and the creative team. Leader and mentor to 20+ employees, while initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail. Maintaining strong relationships with clients, vendors and agency partners. Producer of all video, photography, web and experiential activations. Turnkey business development that generated over $2.5 million in revenue. www.blackbookink.com

GENERAL MANAGER
ERYKAH BADU / BADU WORLD, 2004 to 2014

(Four-time GRAMMY® award-winning recording artist, actress and fashion icon with 30+ employees.) Role included the general management of day-to-day business operations, all in-bound and out-bound communications, contract negotiation and execution, delegation of staff duties, and project budgets. Ideation and implementation of comprehensive marketing strategies that cultivated the artists career development. Creation of new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with brands Hennessy, H&M Clothing, Kiehl's, Diesel, Dell, AMD, Red Bull etc. Project managed studio recordings, photo, and video shoots. Managed film, television, and radio appearances. Executed tour and production management for performances worldwide. www.erykah-badu.com

MANAGING PARTNER
MINC LOUNGE, 2004 -2008

(Upscale, indo-chic, multicultural nightclub and lounge with 10+ employees.) Voted Dallas’ Best Dance Club by Playboy, D Magazine, The Dallas Observer, and GuideLive. Directed marketing, publicity efforts, talent bookings, and celebrity events. Managed budgets, cash flow, and sponsorship/brand activations.

VICE PRESIDENT / GENERAL PARTNER
SMITTY INK MEDIA GROUP, 2003 – 2007

(Startup publicity, multimedia, and experiential marketing agency with 5+ employees.) Role included leading the marketing strategy, creative direction, and project management for clients such as Nokia USA, Nissan, Tribal DDB, Chipotle, Erykah Badu, and Dave Chappelle. General management of day-to-day business operations and business development. Project managed experiential activations, marketing campaigns, collateral and content production (print, interactive, video), merchandising and product release events, earning the startup with Dallas Business Journal’s Top 10 PR/Marketing Firms in DFW from 2003 – 2008. www.smittyink.com

MARKETING DIRECTOR
CRYSTAL CLEAR MEDIA GROUP, 2000 – 2003

(Privately held, independent music corporation with over 100+ employees.) Subsidiaries included Crystal Clear Disc & Tape Manufacturing, Crystal Clear Music Distribution, Crystal Clear Recording, Bandwear.com, Rainmaker Artists, Brando Records, and the North Texas New Music Festival. Directed cross-marketing efforts for all companies. Oversaw business development, distribution and manufacturing for dozens of clients including Clear Channel Radio, Blue October, Lil Jon, Moroch, MC Donald’s, The Russ Martin Show, TVT Records, and Sony Records.

MARKETING & PROMOTIONS MANAGER
MOTHER SHIP PRODUCTIONS, 1998 - 2000

(Startup artist management and event promotions agency with 5+ employees.) Oversaw artist bookings & event production for 7 artists on the roster. Created sponsorship & business plans for artists and corporate clients.

I GOT SKILLZ

90 %
Creative Direction
95 %
Concepting & Ideation
95 %
Pitching
100 %
Tour Management
95 %
Storytelling
100 %
Project Management
100 %
Brand Management
90 %
Team Management
80 %
Sales
100 %
Brand Development & Strategy
100 %
Experiential Activation
90 %
Social Media Planning & Strategy
90 %
Business Operations & Management
100 %
Marketing & Promotions
100 %
Artist Management
100 %
Event Production
85 %
Video & Film Production
85 %
Graphic Design for Print & Web

EDUCATION, PROFESSIONAL AFFILIATIONS, DEVELOPMENT

Bachelors of Business Administration, Professional Field in Marketing
University of North Texas

Graduated August 11, 2001

Associate of Arts and Sciences
Richland College

Graduated August 07, 1997

High School Diploma
Lake Highland High School

Graduated 1994

Active Professional Mentor & Volunteer: 2011 - Present
Music Forward Foundation, 501c3

Elected Board of Governors: 2009 – 2011
The Texas Chapter of the Recording Academy (GRAMMYS®)

Elected Board of Governors: 2006 – 2008,
The Texas Chapter of the Recording Academy (GRAMMYS®)

Beautiful Love Incorporated Non-Profit Development, 501c3: 2004 - 2014
Board Member

Friends of Holy Trinity Catholic School, 501c3: 2004 - 2014
Member & Volunteer

Additional Skills
I'm a Technophile

Start with my love for consumer engagement and technology, I stay up with breaking technologies in Apps, AR / VR and projection mapping technologies. Proficient on both the Mac and PC platforms, Adobe Creative Suite, Microsoft Office, Google Apps, PowerPoint, Keynote, Word Press, Email & SMS List Management Applications (Bronto, Mail Chimp, Constant Contact), Sprout Social, Zoho CRM & Project Management Software, QuickBooks, and ADP Payroll Management.

Professional Development
Completed in 2017

FranklinCovey Professional Education Institute: The 7 Habits of Highly Effective People, The 7 Habits for Managers, and Project Management Essentials. Received additional training in “The Art of Presenting”, “The Art of Negotiating”, “Effective Teams”, and “Strategic Thinkers”.