PAUL J LEVATINO
My career has always involved bringing big ideas to life.
For artists and musicians, for small businesses and big brands, for product developers and marketing innovators – I thrive on the collaboration of great ideas and the partnerships that turn ambition into reality.
MY CORE DISCIPLINES:
// Brand Development & Strategy
// Marketing & Promotions
// Business Development, Pitching & Sales
// Business Operations & Management
// Account Direction & Project Management
// Artist Management & Development
// Event Production & Tour Management
// Experiential Concepting & Storytelling
// Content Producer: Music, Video, Web, AR/VR
// Creative Direction & Graphic Design
Through my marketing and production company, PL Presents (founded in 2007), I’ve managed product releases, brand launches, led client marketing strategies, produced content, developed campaigns, executed brand activations, and connected the dots for clients Universal Motown Records, NYLO Hotels, Alloy Media + Marketing, The Marketing Arm, Heineken USA, Moët-Hennessy, Belvedere Vodka, House of Blues (Live Nation), Ghost Bar (9Group), OkayPlayer, Frank151, Donnie Nelson Jr. (Dallas Mavs, Gilley’s Dallas), Ebby Halliday Realtors, Paulette Greene, and Speakeasy Austin, to name a few.
In 2018, I partnered with GiantStep Marketing, an experiential and lifestyle agency, and Groove Jones an award-winning studio specializing in the creation of 360º commercial video productions and immersive Virtual Reality and Augmented Reality apps. These partnerships allow me to offer my clients the support of a fully-staffed solution when needed, and where I can remain the account lead throughout the project.
I look at artist management the same way I view a brand or product, I build a collaborative strategic plan and use my resources and connections to position them for long-term success. I have collaborated with, represented and guided many artists during their careers. From Erykah Badu, The Cannabinoids, Jay Electronica to name a few.
Currently, Doyle Bramhall II has brought me onto his team, and am advising Stax recording artist N’Dambi on her next release.
In October 2016, a full-time consulting contract turned into a full-time position as the Experiential Concept Director for multi-national consumer engagement agency, The Marketing Arm. The role was similar to a creative director, but with the ability to assist in the overall strategy at the inception of a project. For example, I was storytelling immersive consumer engagements using new technologies like AR, VR, and gamification tactics for AT&T, State Farm, Goodyear, Bacardi Portfolio, Capital One, Microsoft, Top Golf, Wendy’s, Pizza Hut, Doritos, and Nissan. My role required collaborating with different TMA teams and practices including Sports, Music, Entertainment, Multicultural, Digital, CPG, and Shopper. In October of 2017, I went back on contract as it was a better fit for the growth of my career.
From May of 2014 to October 2016, I served as the Senior Vice President of Black Book Ink, a creative and design studio and brand development agency, based in Dallas with an office in Brooklyn. BBI specializes in fashion, luxury, retail, hospitality and CPG clients. I managed the agency’s day-to-day operations and lent my dynamic personality and skills to new project pitches and client relationships. While at the BBI, I was a leader and mentor to 20+ employees, while initiating and facilitating multiple campaigns simultaneously to completion with efficiency and attention to detail.
Before joining Black Book Ink, I had the honor of representing multiplatinum-selling, four-time GRAMMY® award-winning singer and actress Erykah Badu for over a decade; first as her Director of Marketing and Business Development, then as the General Manager of her all-encompassing company, Badu World, Inc. I became Ms. Badu’s, right-hand man.
As General Manager, I oversaw business operations for Ms. Badu and developed new business opportunities through appearance, endorsement, sponsorship, licensing and advertising deals that generated millions of dollars in revenue with Hennessy, Red Bull, H&M Clothing, Kiehl’s, Diesel, Dell, and AMD to name a few. During my association with Ms. Badu, I served as tour and production management contact for all live & DJ performances, including five world tours and managed a traveling party of 22 to 36 people in 34 countries, including 40 states in the US. If there were a Cannes award for not sleeping much, I would have earned the Gold Lion.
I met Ms. Badu when I was a general partner and Vice President of the startup, publicity, multimedia, and experiential marketing agency, Smitty INK Media Group. My role included leading the marketing strategy, creative direction, and project management for clients such as Nokia USA, Nissan, Tribal DDB, Chipotle, and Dave Chappelle Block Party Tour.
If you want to know more about my past, please check out www.plpresents.com.
When I am not working on exciting brand and music activations or connecting the dots for one of my clients, I am traveling the world, shooting photography or playing the drums. On the ‘street’ they know me as @PaulyTheKnife or #BiggiePauls. I’m looking forward to connecting with you.